Top administration officials from Treasury Secretary Steven Mnuchin to chief economic adviser Gary Cohn have warned the speaker that they’re not exactly fans of the so-called border adjustment tax — hoping Ryan would take a hint and change direction.

But the Wisconsin Republican is refusing to back off, arguing in recent days that it’s “the smart way to go.” And over the weekend, his key ally on the matter, Ways and Means Chairman Kevin Brady , began circulating talking points encouraging panel members to sell the scam.