Totally agree wowhesamillionaire. Postcards!? Isn't it 2013? Why postcards with all the different social media avenues to travel that have the potential to reach millions. To say that sending out postcards is a strategy, to me, is not having a strategy at all. So now you are just limiting yourself to the contacts that you have information on, not potential contacts that are searching for information. There are so many other resourceful and effective ways out there to make WRIT a household name. If this is the case though, they just might as well send out telegrams. At least people would read them. Personally speaking, about 90% of my mail is junk so I just toss it in the garbage without a second though. Writ needs a Facebook account followed by a twitter account and even perhaps an interactive website. Utilizing those methods of social media aren't even being creative. Imagine if someone actually put some thought into it. Anyhow, has anyone brought this up to someone who actually has the ability to make this campaign a success??