(Total Views: 245)
Posted On: 05/11/2017 12:30:45 AM
Post# of 17653
A little dated, I found it interesting how this sector is still on the move.
So much going on out there.
https://www.thebroadcastbridge.com/content/en...-for-video
The Broadcast Bridge: What are the costs and benefits of using the technology?
As video delivery moves towards adaptive bitrate (ABR), we will see increased enablement of seamless streaming adaptations and better user experiences. Mobile Optimization technology will, apart from improving QoE, also provide Mobile operators the tool to manage and maintain a necessary cost control. TMO has in their BingeOn offering showed that applying a number of optimization features has made it possible to offer unlimited Video usage over MBB to a reasonable cost.
For most popular content LTE Broadcast represents a huge progression against the unicast characteristics of 3G and Wi-Fi, which require one data channel per user and grows to an unlimited number of channels ensuring resources are distributed on-demand.
DTH/DTT combined with Mobile broadband provides a good alternative to full IPTV for Household consumption. Traditionally this has been a complement, primarily for rural areas, but 4G radio technology makes this a competitive alternative also in smaller cities and suburbs.
There are a plethora of commercial opportunities available from adopting a mobile-first approach to video, including personalization, mobility and targeted advertising.
So much going on out there.
https://www.thebroadcastbridge.com/content/en...-for-video
The Broadcast Bridge: What are the costs and benefits of using the technology?
As video delivery moves towards adaptive bitrate (ABR), we will see increased enablement of seamless streaming adaptations and better user experiences. Mobile Optimization technology will, apart from improving QoE, also provide Mobile operators the tool to manage and maintain a necessary cost control. TMO has in their BingeOn offering showed that applying a number of optimization features has made it possible to offer unlimited Video usage over MBB to a reasonable cost.
For most popular content LTE Broadcast represents a huge progression against the unicast characteristics of 3G and Wi-Fi, which require one data channel per user and grows to an unlimited number of channels ensuring resources are distributed on-demand.
DTH/DTT combined with Mobile broadband provides a good alternative to full IPTV for Household consumption. Traditionally this has been a complement, primarily for rural areas, but 4G radio technology makes this a competitive alternative also in smaller cities and suburbs.
There are a plethora of commercial opportunities available from adopting a mobile-first approach to video, including personalization, mobility and targeted advertising.
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