Warren Buffet said " Buy Cheap and hold forever" That's how he massed his Billions! Now the MMJ index has been down hard and we are in a down cycle. Everyone is getting killed so we are all in the same boat. The smart ones will pick up shares cheaply and reap the rewards down the road. We are in an industry that is at the birth of something huge but we will not see the rewards for some time. If you realize the long term goals and stop thinking short term then some stress will be relieved. It does hurt to feel the losses we have all experienced but the future is bright for all of us if you just set the proper expectations for this company. End of summer results and end of year projections are just the beginning. Proper expectations will be 2018 and beyond when most of the hurdles are covered. I have personally lost a lot of money when I could have sold but then I wouldn't have the early position that most people wish they had. When the day comes and it will...We will all be extremely wealthy. Stop worrying and get on with your lives.