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Posted On: 05/05/2017 11:28:12 AM
Post# of 405
Some Extra conservative math and what probably happened (2 scenarios) You digest them / YOU decide !
Vesele ad in Houston Chronicle in Early Feb. 2017
FACTS:
126 x $676 = 85,200 regular cost of ad
502,000 circulation of this publication
Target Audience = all adult Men and Women
Margins 77%
_______________________________________________________
Conservative Scenario:
330,000 readers x .0060 take rate (<2/3rds of 1%) = 1980
20 people bought multiple units when they called in - just 20,so:
2000 x $60 discounted price per bottle = 120,000 inflows LESS COGS LESS Ad cost
$120,000 - 29,800 - 85,200 = $5,000 net profit
Of Note: - NO cross sales happened and only 20 callers bought 2 units
_______________________________________________________
Probable Scenario:
350,000 readers x .0080 take rate = 2800
If just 5% of that group bought multiple units = 140 more units with perhaps 10 cross-sales of other INNV products, so:
2950 x $60 per = $177,000 - 29,200 - 81,800 (assumes a 4% ad discount) = $66,000 Profit
My Point: If this was anywhere between a 5k - 65K PROFIT, our loss will soon vanish as all we have to do is put more ads out there in larger cities we haven't even marketed too as yet. Hundreds of em still. #LawofAveragesFolks
Vesele ad in Houston Chronicle in Early Feb. 2017
FACTS:
126 x $676 = 85,200 regular cost of ad
502,000 circulation of this publication
Target Audience = all adult Men and Women
Margins 77%
_______________________________________________________
Conservative Scenario:
330,000 readers x .0060 take rate (<2/3rds of 1%) = 1980
20 people bought multiple units when they called in - just 20,so:
2000 x $60 discounted price per bottle = 120,000 inflows LESS COGS LESS Ad cost
$120,000 - 29,800 - 85,200 = $5,000 net profit
Of Note: - NO cross sales happened and only 20 callers bought 2 units
_______________________________________________________
Probable Scenario:
350,000 readers x .0080 take rate = 2800
If just 5% of that group bought multiple units = 140 more units with perhaps 10 cross-sales of other INNV products, so:
2950 x $60 per = $177,000 - 29,200 - 81,800 (assumes a 4% ad discount) = $66,000 Profit
My Point: If this was anywhere between a 5k - 65K PROFIT, our loss will soon vanish as all we have to do is put more ads out there in larger cities we haven't even marketed too as yet. Hundreds of em still. #LawofAveragesFolks
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