Once again, I agree. IMO...GIGL branded products will do much better selling in stores if the kids are wanting their parents to buy the products after having visited the restaurants first. Nothing wrong with branding. If they expand and brand at the same time, then great. But with no expansion and only branding, I think they won't meet the potential they could have. Sure they might still make money, but I don't see it being at the level of "Disney" like the CEO talks about, even with ambassadors.

IMO 2 stores are not enough, even with ambassadors, to start branding. Agree or disagree, I'm still an investor.

Let's not make this board a dick-measuring contest tho...