Jesus Christ....go argue with the business schools of the world. I never claimed to invent the concept of branding. I only commented that it exists. (Should I repeat that a few more times for it to sink in?). Or is it too complicated of a subject for some people? I don't know.

"Then why doesn't Campbells soup have fun theme parks?"

Really? Are you serious? Did you read my examples? Do "some learning" before you make absurd comments like that.

Campbell's doesn't have a heavy merchandising line. They aren't springboarding a line of video games, clothing, and toys from their soup line. Their food products are what they brand....that's it.

(I really can't believe I had to explain that).

If you disagree with branding, fine. I didn't invent the wheel, rain, lunar eclipses, and I didn't invent branding.

Direct your disagreements with the people who teach it and implement it then.

How is that not clear? Some people just like to troll on the net I guess.