(Total Views: 3200)
Posted On: 05/03/2017 10:09:30 PM
Post# of 405
PLEASE READ !
https://www.pressreader.com/usa/new-york-post...3910012135
Now, let me break this down for you (if you read my MOAP over on IHUB - stickied, you would know)
New York Post ad for Vesele on 4/19/17
FACTS:
724,000 daily circulation
Full-page reg b/w Ad cost = $711 x 126 = $89,600 (no discounts)
Target audience = all adult men and women (all adult readers)
My Math: 580,000 readers x take rate of say .0067 = 3,886 now let's agree that just a few callers buy multiple bottles, so units sold were 3,925. 3,925 x $60/per = inflows of $235,500 less ad cost less COGS so 235,500 - 89,600 - 56,900 = net profit of $89,000 on one large ad !!! 2/3rds of 1% on 580k audience.
* If this is anywhere close than we made a very nice profit here. Any marketing majors out there care to weigh in? No cross-sales / No negotiated ad rate / 2/3rds of 1% take rate. Am I close or actually LOW
https://www.pressreader.com/usa/new-york-post...3910012135
Now, let me break this down for you (if you read my MOAP over on IHUB - stickied, you would know)
New York Post ad for Vesele on 4/19/17
FACTS:
724,000 daily circulation
Full-page reg b/w Ad cost = $711 x 126 = $89,600 (no discounts)
Target audience = all adult men and women (all adult readers)
My Math: 580,000 readers x take rate of say .0067 = 3,886 now let's agree that just a few callers buy multiple bottles, so units sold were 3,925. 3,925 x $60/per = inflows of $235,500 less ad cost less COGS so 235,500 - 89,600 - 56,900 = net profit of $89,000 on one large ad !!! 2/3rds of 1% on 580k audience.
* If this is anywhere close than we made a very nice profit here. Any marketing majors out there care to weigh in? No cross-sales / No negotiated ad rate / 2/3rds of 1% take rate. Am I close or actually LOW
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