(Total Views: 305)
Posted On: 05/01/2017 4:04:17 PM
Post# of 3935
Exactly! No matter what, in this case the restaurant has to be successful at some level before merchandising occurs, otherwise its not about building a brand, it's about being a clothing or food company.
How many times can I write....
NO ONE IS SAYING NOT TO SELL MERCHANDISE!!!!
Why put stuff on shelves if no one knows the company yet? Stupid. We are talking about the order of brand building.
Star Wars, Disney, even McDonald's all grew their base business....films, theme parks, and fast food respectively, before they grew their merchandising/brand. There is a proper order to doing it.
Did you see Star Wars toys before the films were a hit? No.
It's no big deal and not rocket science. If they start selling food now, with no brand awareness to drive the food, then it's just a company selling food with no brand.
NO ONE IS SAYING NOT TO SELL MERCHANDISE!!!!
One must understand what branding is....even in 2017....to get how this works. The internet doesn't change brand building. Instead of TV/radio/print now we have the internet. Still, brand building is the same.
NO ONE IS SAYING NOT TO SELL MERCHANDISE!!!!
How many times can I write....
NO ONE IS SAYING NOT TO SELL MERCHANDISE!!!!
Why put stuff on shelves if no one knows the company yet? Stupid. We are talking about the order of brand building.
Star Wars, Disney, even McDonald's all grew their base business....films, theme parks, and fast food respectively, before they grew their merchandising/brand. There is a proper order to doing it.
Did you see Star Wars toys before the films were a hit? No.
It's no big deal and not rocket science. If they start selling food now, with no brand awareness to drive the food, then it's just a company selling food with no brand.
NO ONE IS SAYING NOT TO SELL MERCHANDISE!!!!
One must understand what branding is....even in 2017....to get how this works. The internet doesn't change brand building. Instead of TV/radio/print now we have the internet. Still, brand building is the same.
NO ONE IS SAYING NOT TO SELL MERCHANDISE!!!!
(1)
(0)
