You don't care about merchandising, frozen pizza, etc etc? Well, Let me prove that auxiliary sales are much more important than rushing to open new restaurants/franchises. See some CPK numbers below and then lets see how you feel about it.

Here are some franchise numbers from California Pizza Kitchen (2009).

Franchising (California Pizza Kitchen Numbers)

Franchises are located domestically and internationally. All international franchises are full service restaurants and are located in Asia, Central America, and the Middle East. Domestic franchises consist of both CPK/ASAP and full service restaurants. Preferred rights to CPK/ASAP restaurants are owned by HMSHost Corporation and new locations are subject to approval by California Pizza Kitchen. Royalties on franchise locations range from 5% - 5.5% of gross revenue. In 2009, domestic franchises accounted for 0.4% ($2.684M) of revenue and international franchises accounted for 0.3% ($2.078M)

http://www.wikinvest.com/stock/California_Piz...hen_(CPKI)

Here are some auxiliary sales numbers from California Pizza Kitchen (2011).

In 2011 (earliest on the graph) CPK had $146 mil in frozen pizza sales alone. See link below.

https://www.statista.com/statistics/189650/to...ed-states/

So yes, CPK auxiliary revs were about 2000%+ greater than there franchising revs. Sign me up for auxiliary revs Giggles N Hugs.