That's where you're wrong. NTEK being on every major 4k tv is great and would be even greater if it was the only 4k app. Don't forget Netflix, Hulu, Amazon, HBOGo, Vudu, all the other 4k app and other movie apps like crackle, popcorn etc and most of those app have 5 -10 million members. I know you're gonna cry like a baby "Bwaaahahaha" and say Ultraflix has the largest library, best picture, secret sauce and everything but only you and the longtime longs know all the small details. The main point is how many individuals will click or search for Ultraflix app when it's not well known. Again and again MARKETING is king "Bwaaahahaha"!