If I tell the truth, I didn't do due diligence on this stock when I bought in. A friend told me about it and on a whim I invested a couple of thousand. Then I started checking it out and saw a tremendous upside potential. The rest is all about FEAR AND GREED. Fear sets in when the sp drops, so to counter you buy on the way down. We call it averaging down but it's no more than throwing good money after bad. Then a forward looking PR comes out and we drink the kool-aid and instead of selling we chase this rabbit up the hill because GREED has taken over. You keep telling yourself "I can't be this dumb". But, the truth is "I am". Repeat this several times and you are taught a truth that has been know to investors for many years. "It's easy to make a small fortune investing in penny stock" "You start with a large fortune". Happy investing. Ernie Wright