On that "U" I have read some posts commenting on it, what does it mean etc, one person saying United, so a dumb choice by Tony...what a moron, how did he determine that it meant United?

The 1st time I saw it, and I did not post anything but I will now...I thought of UNIVERSE....an airline who will take you anywhere....in time who knows?

It is definitely an eye catcher.

Branding.....it's all about catching the eyes.