Disagree, PR's generally never live up to peoples expectations thus "sell the news". Thats why i generally hate them in penny land and agree with Joey that they should let there financials do the talking. Speculation and rumours drive a pps better.
That being said I think Q1 will show great progress, but im newer to ICNB and dont have a good understanding of their past debts, but as long as it looks like its manageable i plan on picking up a lot more shares. Bellissima just went on sale a couple weeks ago at my favorite liquor store (just the brut) and i can say first hand its really good, im going to check another store today and get on them if they dont!