IMO, the thing with the old Baltia name was it had ambiguity no positive or negative connotation. They could mold a connotation around it and seemed to be going that way. Unfortunately, with the bumps and setbacks the airline suffered, it turned negative.

Love the new name, sounds very professional, clean, and commands respect. For some reason, I can see green lettering with a white background going well with the possible new logo.

IMO