So, there I was today, at Walmart, at the checkstand, paying for our purchases, when behind me, I hear my wife go into full-on Rocky Mountain High sales mode. She was explaining to everyone how dangerous the Red Bulls and Monsters that were in the adjacent coolers were to your health. She then started extolling the healthful virtues of RMHB! She explained where folks could buy them online. I think she made a couple of converts!