$UPPR's new product ~ Frank's RedHot Bloody Mary, is the first off-the-shelf Bloody Mary alcoholic drink in the $2.3B flavored malt beverage market. They plan to release of 120,000 product samples to consumers in April in four states showing high sales in the flavored malt beverage category.

They expect to grow sales from 80,000 this year to 400,000 cases next year. The announcement comes in the wake of Upper Street Marketing's acquisition of Ennoble Beverages and the naming of former Mike's Hard Lemonade executive Chris Pfeifer as the new venture's chief marketing officer last month. https://finance.yahoo.com/news/upper-street-m...00348.html