$SWHI bounce watch. Today's news: HOUSTON, TX--(Marketwired - April 10, 2017) - SW Innovative Holdings, Inc. d.b.a. Everybody's Phone Company, Inc. (OTC PINK: SWHI), a provider of landline prepaid telephone services, today announced company details. When considering which type of company to make an investment in; there are two types of companies the razor or the razor blade. Let me explain the razor is a company that manufactures products and the razor blade is a company with reoccurring sales. The subscriber purchases the service over and over hence reoccurring revenue.