What Ultraflix lacks is enough content that keeps the audience in binge watching mode.. titles that is being talked about with others... Mr Mitch Lowe if he's is the one responsible needs to get with it.
.. We still haven't seen Ultraflix logo anywhere on manufacturer's boxes.. Just on tv ad however the logo does nothing to let 4k buyers know that Ultraflix is a 4k power house over any other apps all that is shown is the logo of a "F"that says Ultraflix that says nothing about 4k or hdr or gives consumers a clue.. Ivan or David needs to get with this and make sure the Ultraflix logo is defined with 4k or world's largest 4k library
With fierce competition Ultraflix needs to fight to get it's share of the market and silly mistakes like not defining your why you're different leaves consumers going to the competition