In order to protect our investment, IMHO, we can help with social media marketing. Post to parenting/mothers FB pages, Twitter, and blogs about the benefits of this new product line.

In one of my e-commerce sites, I used a freelancer website (www.fiverr.com) to hire I.T. people to market my site and drive traffic to it. For $5-10 at a time, they would do their thing. I'm going to do the same with this company.

But even doing it ourselves for free, if we spend 5-10 minutes a day, everyday, it's a start.

What we can do:
1) Tweet about the product line with web address.
2) Post on mother/parenting Facebook pages.
3) Contact mother/parenting blogs and ask about getting coverage on the benefits of this new product line.
4) Post on all other social media sites.
5) Contact parents we know and explain the benefits of BMXC products.
6) Make youtube videos

I'm sure there are other creative ways people can come up with to market this too. We all spend so much time online, it should be no problem spending 5-10 minutes a day on this.

We shouldn't just sit back and do nothing.