(Total Views: 4420)
Posted On: 03/27/2017 10:51:23 AM
Post# of 215
Re: chemist823 #121
Here are three big things to realize.
1) This will really help to capitalize on the Goslings America Cup TV advertising.
2) ShopRite is a good supermarket. Many are located in high end, densely populated communities. The customer traffic is substantial. Concentrated in the coastal states of CT, NY, NJ, PA, DE & MD, it's also reasonable to assume that NBC's 40 hours of America's Cup broadcasts will be highly watched in these markets.
3) A major difference between Goslings being in Walmarts versus supermarkets is not all Walmart shoppers are shopping for foods and beverages. Virtually all supermarket shoppers are shopping for foods and beverages. It's very possible that on a store-to-store comparison, Walmart versus Supermarkets on a 1:1 comparison, supermarkets very well may outsell Walmart's Goslings volume.
1) This will really help to capitalize on the Goslings America Cup TV advertising.
2) ShopRite is a good supermarket. Many are located in high end, densely populated communities. The customer traffic is substantial. Concentrated in the coastal states of CT, NY, NJ, PA, DE & MD, it's also reasonable to assume that NBC's 40 hours of America's Cup broadcasts will be highly watched in these markets.
3) A major difference between Goslings being in Walmarts versus supermarkets is not all Walmart shoppers are shopping for foods and beverages. Virtually all supermarket shoppers are shopping for foods and beverages. It's very possible that on a store-to-store comparison, Walmart versus Supermarkets on a 1:1 comparison, supermarkets very well may outsell Walmart's Goslings volume.
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