I think the issue with can design is settled. You need to have choices. Or no leaf. You do not want to exclude people from purchasing. I know plenty of teachers that bring a monster to work with them. Could you imagine sipping out of a can with a leaf on it in front of kids? What about at a place of business in front of customers. I am totally aware that some people do not care, but I see much more value in the branding as a healthy hippie drink rather than a rock concert induced leaf concoction. It's the same stuff, why not sell to both ideologies? I think what they are doing is perfect.

On the same page, not sure what advertising they would go with for any potential NYC borough billboards. Which design? Millions will see it 5 days a week, at least. I am certain they will choose the mountains. People who are drinking energy beverages are working a lot and most likely bringing them with them to work. New York state has not legalized recreational marijuana yet. Most people will see the leaf can and think there is THC in it which we are all well aware that there is none in the drink. 99% of the population doesn't know this drink even exists yet. Of course we know every nook and cranny and the whole history of both THCZ and RMHB, but remember we are selling it to the public. Most people are dumb, that's why everyone hasn't invested in this yet!!! These are all things to think about.