Even though Ziv is there walking around probably speaking to a lot of people, I'm a little disappointed OWC did not buy a booth there especially when the event is in their own backyard. Ziv said the event was boring but the lectures were good. Not a big concern and maybe it's just me but a lot of big companies are there and IMO OWC should've made some type of presence there, especially with everything they have going on. Not sure if Friedland mentioned OWC or not in his speech.