Interesting info is that QLED takes 10x loading over traditional qd film..perhaps the reason the price is so high compared to last years model...this will surely slow their sales with this new pricing.The path I believe to cracking the market for OEMS to convert to qd is to continue to make affordable film that is in the $150-200 range not QLED which is a large increase on standard qd film.QLED is for the rich only