That's a good point, but the Target/WalMart's of the world will be around for a while as one stop shops and having strips there will be in play for the next 5, maybe 10 years. Plus there will be a demographic that will never order online in that time frame and needs a way to be served. That will likely be a dwindling stream of revenue, but certainly something that needs some attention for brand awareness.

BTW - I saw an interesting connection on KB's linkedin profile specifically about retail store displays, etc. He is investigating at a minimum...