Paying top dollar for big time celebrities isn't even worth it anymore. Only huge established brands can do it because they can afford to take a loss on it.

Traditional marketing is dead.

Today it's all about influencers and streamers. Rmhb needs to find big influencers in the hemp/marijuana industry and reach out to them to advertise for us. You slip them a couple cases a month for them to talk about you to their thousand of followers watching them. You make them tag rmhb on Twitter to their stream for a chance to win a case or something.

You pay 3-10K for someone that will generate 6 figure followers rather than pay millions up front for celebrity advertising that may not even pan out.

I'm in social media marketing and it's the new way of getting cheaper reach.