You're absolutely right about the hype and what it will do to attract the "wolves" and provoke panic selling, and that's why it's relevance has been intentionally blown out of proportion.

It has nothing to do with the future of this company or it's brand's, but some will try and twist it into that. Just to maximize their profits while boldly lying about how "Long and Strong" they are. It's nothing new, but when it ramps up like it is you know the future is big. Just remember, there are far more flippers in penny stock land than there are longs, even with this company.

Regardless, their future is very bright and the best part of the ride is just beginning.