During the first year and a half after starting sales on Amazon's web site, they had hundreds of high ratings and at several times were listed as a #1 best seller. From what I've seen, the vast majority of reviews over the last couple of years from Amazon customers indicate that the majority of people who try the drinks love them and will buy them again.

That's damn good considering it was a new product. I think we "aint seen nothing yet"! The mixed case is a great promotional move and will most likely be a great sales booster.

Unfortunate so many shareholders jacked up their expectations on a misworded tweet intended as a sales promotion, but that's what happens when people are looking CONSTANTLY for a sell on news/flip opportunity or just put off buying any more shares until they see big news.

If people truly intend to be in it long, for the growth of the company, they shouldn't be going from a positive outlook to a negative outlook over that tweet. Maybe someone was toying with those primarily responsible for the insane flipping, and the bashing that normally accompanies it.