I would seriously doubt the variety case was the announcement.

here was the FB post yesterday:

"HUGE announcement tomorrow on our website!!! Meanwhile we're going to need a lot more boxes..."

so another list:
1- they have never pre announced news via FB
2- They used the word HUGE in caps.
3- They said it would be announced on their website ; Not FB , Not PR
4- They know they cannot over promise and under deliver as the usual degenerates would eat that up....
5- They know they must release sales and production news soon
6- Some large national chains dont want other companies announcing via PR


so this leads me to the 98% conclusion that the news isnt announced yet. My bet is it will be announced after market close....

Have a great weekend everyone