If you think like an entrepreneur (and not like a stock trader), then the variety pack availability *is* huge news. Thinking like an entrepreneur, the variety pack availability digs a big ditch for rapid expansion of new customers.

Is this news going to impact pps, of course not. News is not what's going to make RMHB successful. What is going to grow the business is the day to day good operation of marketing a great brand. News does not create value!

Loooooooooooooooong RMHB.