Well, if it is, it's better news than it would appear at first glance. There have been many requests for a nice variety pack since they ran out of the original one, and I think that was only a 4-flavor variety pack of a dozen 12 oz. cans. A lot of people don't want to try each individual flavor a case at a time, but still would like to try them. It'll help boost web sales while they work to roll out distribution to brick and mortar sites. Once people decide they really like something, they won't hesitate to buy it a case at a time.