I don't think the key for Bemax is online stores or ecommerce. Those are ancillary to getting into US stores and chains. Yes, ecommerce is good and yes there is money to be made, but not at the same rate as line of site sales. If this CEO continues to play her cards right, stays transparent and follows through, penetrating the US market will be the key to huge sales numbers, IMO. The time that comes, is the time we see huge jumps in the market cap and PPS.