It's great to be optimistic but there's a problem here. For one thing I would hope that investors don't get overly optimistic and then get disappointed when sec filings come out. Secondly ICNB is not a retail company. Retailers are selling the bottles at or around 19.99. That means ICNB is selling the cases to those retailers for much less per bottle. I have not clue what the actual markup is for this type of product so I won't guess. But I am pretty sure your numbers are too high.