And Netflix could never compete with Blockbuster right? Just because someone bought or has a 4k tv right now doesn't mean they are spending money to purchase 4k content especially not consistently. The market has to be there and content has to be available, simple as that. It going to take a major awareness campaign not only to educate consumers but to get them to spend on 4k. It's going to be done by more than just Nanotech and must be timed right. Again, there is a reason the "big boys" aren't doing it yet. Early adopters are finding the content and when the market is there advertising will be done.