In regards to Amazon, beyond Amazons own marketing and advertising, Bemax will need an effective way to advertise beyond just site recognition. I would hope they have the ability to link in to Amazon from their own site and find other means to get the word Out to consumers. Diapers are already in abundance on Amazon and placing another brand without some solid gorilla marketing may make it difficult to gain solid traction. It'll be interesting to see what they come up with.