So I've been reading over and over the press release to try to get a better understanding of the Amazon.com deal.some thought maybe it was a deal from Amazon or maybe it was a manufacturing license to their private labels. The press release says bmxc will sell on the ecommerce site through Amazon.com. Amazon has a business model that allows companies to sell through their own ecommerce site while reaching the millions of Amazon shoppers.you will have secure checkout and advertisement through the Amazon site. here are some links you can further your DD with

"Company will list two private label brands on e-commerce site this spring"

http://www.nonwovens-industry.com/issues/2017...ia-amazon/

https://www.amazon.com/gp/seller-account/mm-s...=200257920

https://services.amazon.com/services/ref=amb_...eIdent=wba

https://services.amazon.com/content/sell-on-a...AZSOAMakeM