I think some bought in at the 20s and 30s and were expecting to be catching the tail of the rocket, and now, after being promised a website up and running, (which was nothing more than a rumor perpetuated so some could flip shares, no doubt)...... and now they are having some buyer's remorse and taking their 20-50% profits and moving on to the next "big thing". 

Best thing that happened through it all, is that we got a good look at what happens when there is pressure on the Ask. The float has to be close to being locked, and the only shares available are from flip plays or profit takers. 

This bodes well for when we take off for real.