my opinion is that the price won't get too high until they really start proving revenues. So a PR about cali and other states might cause a little excitement and their year end report will help too. But I don't see the price jumping too much until the next quarterly report comes out which will show a full quarter of bellisima sales. If the revenues are what people keep anticipating that should create a surge... I could be totally wrong, I'm still kinda a newbie when it comes to trading panny stocks. Thats just my opinion.