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Posted On: 02/10/2017 2:44:10 PM
Post# of 96897
Thunderclap Campaign Success
https://www.thunderclap.it/casestudies/timferriss
Tim created a Thunderclap campaign to give his fans and fellow influencers a quick, easy way to announce the series on launch day. He spread the word about the campaign in a strategic way, reaching out to his email list of over 1 million people, promoting the campaign on Twitter and Facebook, and mentioning it on his extremely popular blog.
On launch day, over 3,300 of Tim’s biggest supporters unleashed the series to the world, reaching 7 million people. The campaign drove people to a page where they could watch the series and check out exclusive behind-the-scenes content from Tim.
During the week of the launch, The Tim Ferriss Experiment was the number one most-downloaded TV season on iTunes, beating popular shows such as Game of Thrones, Downton Abbey, Mad Men, and all the rest.
https://www.thunderclap.it/casestudies/timferriss
Tim created a Thunderclap campaign to give his fans and fellow influencers a quick, easy way to announce the series on launch day. He spread the word about the campaign in a strategic way, reaching out to his email list of over 1 million people, promoting the campaign on Twitter and Facebook, and mentioning it on his extremely popular blog.
On launch day, over 3,300 of Tim’s biggest supporters unleashed the series to the world, reaching 7 million people. The campaign drove people to a page where they could watch the series and check out exclusive behind-the-scenes content from Tim.
During the week of the launch, The Tim Ferriss Experiment was the number one most-downloaded TV season on iTunes, beating popular shows such as Game of Thrones, Downton Abbey, Mad Men, and all the rest.
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