$CRTC Catch Up Brief - February 5.

On 2 previous occasions, CRTC has run to almost .0020 on a lot less than we have now . There have also been multiple other runs to the .0009 > .0014 range over the last 3 years.

Any PR should get the .0010+ break. Then provided people are not stacking the ask at any level in the .0011>.0020 range, it can run up very quickly with only 1M/2M per .0001 increment and some levels missed out completely. This is a stock to watch and sell on the move a little at a time whilst retaining a lotto for the long-term goals - I keep my lowest cost basis shares for this - I then add more every year and make them "free".

With the CEO graduating in a few months and concentrating on building the business full time, $CRTC may not return to the annual lows of the last 2 years. So consider carefully the implications of selling a significant number of "free / cheap" shares in the coming weeks and not being able to get that quantity back again for when the price moves up towards .01+ if / when the brand expands into selling via a retail chain outlet or on some other major catalyst. Every trader's tolerance for risk vs reward will be different.

We know (from a Tweet) that the PR is going to recap past accomplishments - which are impressive for a start up and young CEO who had saved enough to buy the former EVDR shell to go public by age 20/21 - and future plans.

See sticky # 4108 for past achievements.

See sticky # 3978 for the 2016 plan - which he stopped achieving against by end-1Q 2016 for reasons not stated but there have been clues in company and personal tweets throughout 2016 and early 2017 that he suffered some setbacks and / or was let down by others - including a missing / late season launch - but is now re-energized to take the business forward.

Going forward, I expect to see elements of the 2016 Plan - and perhaps some new surprises - including any of the following:

Adding 24K Club members (currently 15).

Future sponsored events leading to increased networking & social media exposure for the brand.

Expanding the product range to appeal to a wider clientele than the original urban skateboarding / street community - possibly branching out into extreme outdoor activities with different climate / weather options.

Patented apparel items - perhaps including pockets for carrying iPods, smart phones, GPS with secure earpiece wire routing (saw something like it on Shark Tank once).

Ultimate goal of a deal to sell via an established brick and mortar chain of stores.

Importantly, the CEO graduates from college in a few months time and will have to devote his full time to the business to make a living - so he is suitably incentivized !

$CRTC is a regular ATM each year for those who are patient and seize the opportunity to add shares at prices that make sense to them.

A lot of people make the mistake of bid sitting too long and not taking a chance of slapping the ask for a small batch of shares in the 5M>10M range on the few occasions that they appear at any particular .0001 increment. Then a few days / weeks later they suddenly find they can only get that same amount by buying everything across 2>5 different .0001 levels at much higher prices.