What could CTIX do with the 10 million bucks for a 1-minute ad? Plus, they spend millions of dollars producing the commercial -- hiring expensive, well-known directors and actors, the ad agency and production costs, etc.

It's too bad that some company didn't decide to give CTIX or some other promising small biotech 9 million bucks, and then spend 1 million on other publicity to say: we think curing people is more important than advertising our beer (or chips, or whatever). They'd get many millions of bucks worth of free publicity in the form of articles about their revolutionary move.