I guess the question I would have would be the same one as the article mentioned. The diaper industry is super competitive and the Honest company (with Jessica Alba) is the only one that has been able to penetrate it. From what you guys are seeing, what makes this company unique and able to compete for market share? I get the fact they are retiring shares and debt is low but what makes you think they can gain additional PO's and keep gaining market share?

Thanks guys!