Moving toward an Amazon debut with their product, the SP could make a move higher. What I'd like to know is how they plan on driving traffic to their online store, their website and how the product will get exposure? The CEO has done really well in communicating through transparent public relations. Let's see how she, "get's the word out," about the product. This is one company that looks to have clean financials. Now its a matter of the fundamentals catching up.