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Is there no tipping point at which the legal requirements to include possible complications at the end of pharmaceutical TV commercials will result in something so awful-sounding that the company will decide, “Oh, hell, let’s just not run this”? I ask because I just heard a commercial for an anti-cancer product that voice-overs a harrowing disclaimer for a full 32 seconds of horror as faces of solicitous doctors and grateful, smiling patients fill the screen: “Opdivo can cause your immune system to attack normal organs and tissues. ... This may happen anytime during or after treatment has ended and may become serious and lead to death … ” and so forth. How bad do the warnings have to be in order to trigger a “the hell with it” decision? Would this do the trick: “See your doctor immediately if you experience spontaneous hermaphroditism.” No? Then how about “Side effects include the possible expulsion of a fanged alien fetus from your chest cavity”?

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