WNC: wouldn't that be awesome to see something, anything, during super bowl. However at $5 million per 30 second commercial, if we are not shown in conjunction with a platform were on then it's highly unlikely we would have a stand alone commercial since $5 million is more than the company's share value. But I agree with you it would be so cool if Ultraflix symbol popped up like on the Viizio TV even for a few sections.