also with Over all watching trends in this direction this was smart, to hitch our wagon to multiple horses....

Millennial TV watching is in serious decline as the young move toward online video consumption. Are they gone for good, or as they age will they return to linear television?

At the OTT TV World Summit in London, I moderated a discussion entitled Looking at Different Ways to Monetise the Millennials. Part way through the discussion I asked the panelists if they thought the millennials that have left the traditional television model behind would eventually come back. There was far from consensus in the answers I got.
http://www.nscreenmedia.com/millennial-tv-watching-recover/