Here's the funny thing. They are doing all the same expansion type things as RMHB. Beverage beat the stop sign and avoided the skull and cross bones. We couldn't, but there is a possibility for our return. I think that scares the shit out of some folks. GoJoeJuice is another artsy and crafty name for a product. Fundamentally, I think Joe is as sound as it gets for a micro. If they ever catch up financially, which I still think they will, all one needs to do is look at Rocky Mountain to see the type of success they could enjoy on the trading market.