$RCGR Mr. Davis concluded, "We were expecting to open at approximately $0.75. And while believing we would ultimately see roughly $1.50 early in the quarter, we had no immediate thoughts of hitting $1.05 yesterday – although I'm sure some of the immediate interest is due to our associations with celebrity ambassadors like DJ Khaled (record producer, radio personality, DJ and record label executive). Yesterday's trading shows we are on the right path and could possibly exceed our price targets quickly. And by continuing to leverage 'star power', I'm confident that Rich Cigars, and the RICH lifestyle brand, will find strong prosperity this 2017."

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