$TXHD Last year nearly a third of the adults in the United States who own a mobile device redeemed a mobile coupon using their phone. The mobile coupon market is expected to grow as more consumers adopt digital coupons and as the smartphone market continues to expand, there will be a larger market to reach. Mobile coupons are a great way to drive business during slow times or slower seasons. Restaurants can offer specials during normally slower times like weekday lunch or mid-week dinner. Service related businesses can offer discounts to come in or make appointments during slower times. Coupons could also be used to create a buzz ramping up to holiday sales and build anticipation for events like Memorial Day or 4th of July.