According to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98%, while the open rate of emails is a just 22%. An email might sit in a customer’s inbox all day, but people’s phones will sit in their pockets or even better in their hand, and are much more likely to see the promotion then with email. This makes text a read within minutes, making it a great channel for flash sales and same-day promotions - See more at: http://www.wallstreetnewscast.com/txhd-1220/#...m6M5T.dpuf

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